Asimov on Brainstorming

While cleaning out old files, Arthur Obermayer found an unpublished essay written by his good friend Isaac Asimov; it has now been published (with permission from Asimov Holdings) at MIT Technology Review. The essay starts out by trying to figure out what it takes to come up with the big creative ideas, then transitions to how to get small groups of people to brainstorm in order to spark those ideas.